How kids can have fun to beat obesity

For Joanna Strober, the difficulty was apparent — her 11-year-old son required to eliminate weight.

His doctors kept telling her , however, the problem was Strober, that did not feed him quickly food bring soda to the home, did not know precisely how to make that occur. And nobody has been helping her.

So Strober started Palo Alto-based Kurbo Health, an internet and mobile weight reduction program for kids ages 7 to 18. Now over two years old, the program was utilized by over 100,000 children around the globe to assist them achieve a healthy weight, ” she says.

Among myriad weight reduction apps available on the market — for example Fitness Buddy and MyFitnessPal, and wearables from Fitbit and Jawbone — Kurbo is especially targeted toward children, focusing on wellness and nutrition rather than calorie counting and numbers to a scale.

“There’s just not enough effort put on kids, when you think about how much money is spent on adult weight loss,” she explained.

Approximately 17% of U.S. kids from the ages two to 19 were overweight in 2012, based on the latest statistics available on the Centers for Disease Control and Prevention site. Childhood obesity is a hot-button difficulty nationally, and high profile leaders like first woman Michelle Obama have functioned to stamp out it.

Dr. John Meigs, president-elect of the American Academy of Family Physicians, known as youth obesity that a”huge problem” and stated it may result in serious health problems at a young age, including Type 2 diabetes.

“We used to see that when they turned 30,” he explained,”not when they turned 12.”

Kids who’ve been advised by their physician to eliminate weight are being educated about their look at college, or wish to eliminate weight in order that they can be active may be great candidates for Kurbo, Strober said.

Children use the program to log what they eat and how much physical activity they perform daily, and are motivated to slowly consume fewer unhealthy foods and also devote more time exercising. The program teaches them about nourishment with a straightforward color-coded system — carbohydrates and sugars are reddish, and vegetables and fruits are all green. That part is absolutely free.

For $85 a month, kids also receive a personal mentor who guides them about their progress via weekly movie chat sessions. Kurbo Health’s military of over a hundred trained trainers includes lots of Olympic athletes, including handball player Zoe Lombard and runner Katie Mackey.

For 10-year-old Simon Wright of Burlingame, being obese meant not needing clothes that match, and being exposed to painful and frightening blood tests in the physician’s office. His mom, Cyndi Wright, had attempted to modify the manner Simon ate, even employing a nurse, but her efforts often sparked a struggle. She worried about giving Simon an unhealthy elaborate about his weight and eating customs.

“There were a lot of family feuds,” she explained,”and a lot of stress.”

The entire family up for Kurbo three weeks past. Now Simon is responsible for his own eating, and his mom does not need to nag him regarding food selections. Simon and his dad, Dave Wright, every lost about ten pounds using the program.

I can sleep better,” Simon stated.

Kurbo, that has 13 full-time workers and increased $5.8 million in seed financing in 2014 from shareholders such as Bessemer Venture Partners and Signia Venture Partners, utilizes a kid weight reduction plan accredited by Stanford’s Lucile Packard Children’s Hospital. That six-month program demands weekly meetings that are in-house with kid participants and their households, and it costs $140 per week. Strober perspectives her digital program instead that is both cheaper and much more accessible for active families.

Since beginning Kurbo in September, 11-year-old Ashley Tigue has dropped 20 lbs. The middle-schooler out of San Jose said she had been attempting to eliminate weight for a long time, at the behest of her physician, but she never succeeded.

“I always wanted to look like other kids — slim, skinny,” she explained. And a whole bunch of kids at school used to make fun of me and I’d just come home crying every day.”

Following using Kurbo to monitor her meals and the time she enjoys running, doing gymnastics or skateboarding, today her clothes fit . And she says she’s not been bullied in quite a while.